English translation. This is a translation provided for convenience. The binding version is the Spanish one at lorasystem.com/terminos. In the event of any discrepancy between the two, the Spanish version prevails.
Last updated: September 21, 2026
These Terms and Conditions govern the use of Lora's website and the engagement of our services by any business that hires us. By booking a call, signing a service proposal or making a payment to Lora, you accept these Terms in full. Lora is the trade name of Lora Group LLC, a company incorporated in the State of Delaware, United States, with its address at 16192 Coastal Highway, Lewes, DE 19958.
Lora is an artificial intelligence automation agency for service businesses (dentistry, aesthetics/med spa, HVAC, solar, immigration, roofing, cleaning, among others). We do not sell self-service software: we set up, manage and operate on your behalf an automated communication system (a WhatsApp, Instagram and/or voice bot), a CRM, and, depending on the plan you hire, your Meta ad campaigns. You do not receive a license to operate the platform on your own; you receive the result of the service Lora runs for you.
We bill monthly, in United States dollars (USD):
No plan has a setup cost. The price in effect when you sign up is maintained for as long as your account remains active, except for an adjustment that we will notify you of at least 30 days before applying it to a future renewal.
We charge in advance, on the same date of each calendar month. There is no fixed term or minimum commitment: you may cancel at any time before your next billing date, as described in section 5. Unless cancelled, the service renews automatically each month.
If a charge cannot be processed, we will let you know and give you one additional week to resolve it before pausing your service (your bot, your campaigns and your CRM are paused, not deleted). If we do not receive payment within one month from the date of the original charge, your account is cancelled automatically and we may delete the associated configurations, in accordance with section 17 (Termination).
You may cancel your plan whenever you want, with no penalty, by notifying us before your next billing date. Cancellation takes effect at the end of the cycle already paid for; we do not issue prorated refunds for unused time within a cycle already charged. The guarantee in section 6 never generates a refund: it is fulfilled by providing the service without charging the fee, not by returning money. Upon cancellation, it is your responsibility to rotate or revoke any access, password or token you shared with us during the service.
This guarantee is written into your services contract and applies to the Lora Max plan.
What we guarantee. 15 appointments booked within your first 60 days of active service. The 60 days count from the actual launch of the campaigns, not from the signing date.
What happens if we fall short. If by day 60 we have not reached the 15 appointments and you have fully met your obligations under section 7, we keep providing you the complete service without charging our fee until we reach them or for up to 90 additional days, whichever comes first. During that period you maintain your ad spend, which you continue to pay directly to the platform, and you may cancel whenever you want.
What it is not.It is not a refund: it is an obligation to perform work, and it is fulfilled by working. It is not a guarantee of revenue, sales, closes or any other commercial result. We do not control your pricing, your proposal or your prospect's decision.
What counts as an appointment. The definition of a valid appointment is agreed with you in writing in your service order and signed before the first ad is published. Sending a booking link is not an appointment.
Separately from the guarantee, and regardless of how the market responds, we commit, with a verifiable record, to:
Remedy. If we materially fail to meet one of these commitments in a month and do not cure it within 5 business days after your written notice, that month is credited to you in proportion to the commitment affected. The claim must be made within the following 30 days. This is the sole remedy for these commitments, and it is separate from the guarantee in section 6.
The guarantee in section 6 applies only if, throughout the guarantee period:
Failing to meet any of these conditions disqualifies you from the guarantee in this section, without affecting the validity of the rest of the service you contracted.
We do not control or guarantee the behavior of third-party platforms (Meta, Google, messaging providers, phone carriers), their algorithms, ad approval policies, cost per lead or availability. Nor do we control or guarantee that your appointments will turn into closed sales, the performance of your sales team, or the financial outcome of your business. The guarantee in section 6 is strictly limited to the number of qualified appointments or leads booked.
The systems we operate on your behalf use artificial intelligence to answer messages and book appointments. On the first automated contact with each prospect or patient, the system identifies itself as an automated assistant. It never passes itself off as a human being.
The automations, flows, prompts, CRM configurations, templates and other technical developments we create for you are the property of Lora. While your account remains active and current on payments, we grant you a non-exclusive, non-transferable license to use them, solely to operate your own business. This license ends when the service is cancelled or terminated; it is not a sale or a transfer of ownership. Your own data (your brand, your contacts, your content) remains yours.
Both parties agree to keep confidential any non-public information received during the service (strategies, pricing, business data, credentials), and not to disclose it to third parties except with written authorization or by legal obligation.
We securely safeguard the access and credentials you share with us to provide the service. When the contract ends, it is your responsibility to rotate or revoke that access; we are not responsible for the use of credentials you have not revoked after termination.
If your business processes protected health information (PHI) about your patients, we act as your "Business Associate" under HIPAA with respect to that data. We do not process your patients' PHI until both parties have signed a Business Associate Agreement (BAA) separate from these Terms. Without a signed BAA, the service is limited to prospect data that does not constitute PHI (name, phone, general interest), and you are responsible for not uploading identifiable medical information to the system until the BAA is in effect.
To the maximum extent permitted by law, our total liability to you for any claim related to the service, whether for breach of contract, negligence or any other cause, does not exceed the amount you paid for the last month of service prior to the claim. We are not liable for indirect, incidental, special or consequential damages or lost profits, including loss of revenue or business opportunities.
You agree to indemnify us against any third-party claim, fine or lawsuit arising from: contact data you uploaded to the system without a legitimate right to use or contact them, your own failure to comply with laws applicable to your communication with your prospects or patients, or false or inaccurate information you provided to us.
We may use aggregate results and genuine testimonials from you for marketing purposes, only with your prior written consent. You may ask us at any time to omit your name, brand or any identifiable information from a case study or promotional material.
In addition to voluntary cancellation and cancellation for non-payment, we may suspend or terminate the service if you materially breach these Terms, use the service for illegal purposes, or give us false information that puts Lora or third parties at risk. When the service ends for any reason, the license to use described in section 10 terminates immediately.
Neither party is liable for failures caused by events outside its reasonable control, including failures of third-party platforms (Meta, SMS carriers, hosting providers), natural disasters or supervening regulatory changes.
We may update these Terms from time to time. We will notify you of material changes at least 15 days before they take effect. Using the service after that date means accepting the new Terms.
These Terms are governed by the laws of the State of Delaware, United States, without giving effect to its conflict of law rules. Any dispute we cannot resolve directly is submitted to the competent courts of that state.
If you hire our services, you sign a services contract with its annexes. In the event of a conflict between these website Terms and those documents, the order that governs is: the compliance annex, then the data processing agreement, then the body of the contract and, last, these Terms. No text on this website expands or replaces what you signed.
The compliance annex is an essential part of the contract. If you breach it, we may suspend the service immediately, without penalty to us, without a refund or credit and without triggering the guarantee in section 6.
We do not publish ads for a client without verifying their professional or contractor license where the law requires one, nor do we include in advertising any license number we have not verified.
If you have questions about these Terms, contact us through the evaluation call available on this site.
This English version is provided as a courtesy. In case of any discrepancy, the Spanish version of these Terms and of the signed services agreement prevails.